Jessica Seinfeld founded the Good+ Foundation in 2001 with the intent to collect and distribute early childhood donations for families in need. In the last sixteen years, the foundation donated almost 20 million items including cribs, car seats, strollers, diapers, and clothing, and also expanded their network to include 155 antipoverty programs nationwide.
The New York Junior League has been a close partner with the Good+ Foundation since just about the beginning, providing volunteers to help sort and organize donations for distribution. With thousands of donations to sort, organize, and distribute, the Done in a Day (“DIAD”) committee has given Good+ an invaluable amount of woman-power over the years, to help get all donations to the families who need them the most.
In early 2017, DIAD was contacted by a transfer member from the Junior League of San Francisco and asked to team up with Good+ for their February Diaper Drive. DIAD jumped at the chance to be more involved with such a great cause. Diapers are a critical basic need for every family. However, approximately 1 in 3 families in the United States report having experienced diaper need over the course of their child’s infant and toddler years. With infants requiring up to 12 diapers per day, and toddlers about 8 – the cost of disposable diapers is approximately $70-$80 per month per baby, a staggering amount for families with both or often only one parent earning minimum wage.
DIAD hit the ground running and created a social media campaign for the drive to be shared on the NYJL Facebook and Instagram accounts, which were then re-posted to personal pages to help spread the word among our vast network. With a simple Amazon.com registry along with donation bins at the NYJL headquarters, the NYJL and Good+ raised over 2,600 diapers and 5,500 wipes, as well as bath sets, onesies, and more!
With the success of the drive, and the ease of integrating the NYJL network, Done in a Day is looking forward to expanding their partnership with Good+ in the future and continue to help support donation drives moving forward. Thank you to all of the NYJL women who donated, your contribution has invaluably helped those in need keep their families healthy and happy to start the New Year right.