Volunteers Learn Best Practices for Creating Their #NYJL Brand
If you search for the NYJL on social media, numerous images and tweets showcasing the tremendous work NYJL volunteers do on a daily basis will appear. Facebook, Instagram, and Twitter – these are just a few of the platforms that the New York Junior League uses to promote its mission and where volunteers can share with others what they love about the NYJL.
During the recent Volunteer Education & Training session, Creating Your NYJL Brand through Social Media, Internal Communications Council Head, Emily Masters and Public Affairs Council Head, Sarah Cloonan provided tips on how volunteers can communicate, share, and describe the work they do with others both in person and on social media.
Sarah and Emily guided volunteers on how to create an “elevator pitch” about their work at the NYJL. By having a few talking points in mind, volunteers can easily chat with others about what they do at the League, what it means to them, and what drew them to volunteer. As Sarah and Emily pointed out, having these ideas top of mind is very helpful when people are curious and want to know more about the League.
Throughout the evening, they also reminded volunteers the importance of being authentic when they post about their experiences at the League. This true voice engages people and is a personal way to share how volunteers support the League’s mission. In each of these posts, volunteers become ambassadors and show how proud they are to be a part of the NYJL.