Volunteers Learn Best Practices for Creating Their #NYJL Brand

If you search for the NYJL on social media, numerous images and tweets showcasing the tremendous work NYJL volunteers do on a daily basis will appear. Facebook, Instagram, and Twitter – these are just a few of the platforms that the New York Junior League uses to promote its mission and where volunteers can share with others what they love about the NYJL.

During the recent Volunteer Education & Training session, Creating Your NYJL Brand through Social Media, Internal Communications Council Head, Emily Masters and Public Affairs Council Head, Sarah Cloonan provided tips on how volunteers can communicate, share, and describe the work they do with others both in person and on social media.

Sarah and Emily guided volunteers on how to create an “elevator pitch” about their work at the NYJL. By having a few talking points in mind, volunteers can easily chat with others about what they do at the League, what it means to them, and what drew them to volunteer. As Sarah and Emily pointed out, having these ideas top of mind is very helpful when people are curious and want to know more about the League.

Throughout the evening, they also reminded volunteers the importance of being authentic when they post about their experiences at the League. This true voice engages people and is a personal way to share how volunteers support the League’s mission. In each of these posts, volunteers become ambassadors and show how proud they are to be a part of the NYJL.

Strengthening the families of the greater New York area.

The New York Junior League is an organization of women committed to promoting volunteerism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.

Our commitment to diversity and inclusion at the New York Junior League.

We welcome all women who value our mission. We are committed to inclusive environments of diverse individuals, organizations, and communities.


New York Junior League
130 East 80th Street, New York, NY 10075
Phone: 212.288.6220 | Fax: 646.390.6047 | Email: info@nyjl.org

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