Volunteer Education & Training: Fundraising 101
The first Volunteer Education and Training event of the year focused on the fundraising events and development initiatives that support the New York Junior League. Panelists Shanette Barth Cohen (Sustainer Evening committee co-chair), Kara Dunn (Annual Fund committee co-chair), Serra Eken (former Executive Vice President), and Hayden Howell (Fundraising Events Council associate) represented NYJL’s Board Development work group. The evening was moderated by Director of Development and Communications, Carly Thalmann. During the training, the panelists walked volunteers through the main methods of fundraising (initiatives that raised $1.7 million during the 2016-2017 year) and the opportunities of growth over the coming year.
One of these areas of opportunity is corporate sponsorships. Corporate sponsors are companies that partner with the NYJL on programming or advertising and connect with NYJL volunteers, as well as the larger New York community. If you know a company that might be a good fit for corporate sponsorship, submit a lead to the Office of Development. The League is always looking for new partners!
The panel also discussed grants. These outside sources of funding help programs across the NYJL grow and expand to further impact the communities we serve. Traditionally, this source of funding comes from foundations, having the opportunity for renewal when initiatives deliver on the grant’s original parameters.
The panel then discussed matching gifts. Matching gift donations raised $15,000 in the 2016–2017 year from volunteers’ companies who matched their charitable contributions. Employee matching gifts are typically at a dollar-for-dollar rate and some companies go even further by tripling or quadrupling their employees’ donations or volunteer hours! Want to see if your company has a matching program? Visit doublethedonation.com/nyjl.
The NYJL Annual Fund helps support the upkeep of the historic NYJL headquarters, the Astor House, the NYJL’s community endeavors, and its leadership training programs. Last year 52% of volunteers donated to the Annual Fund and raised over $149,000, with most volunteers donating $25. Make your donation today!
The NYJL’s largest area of annual revenue comes from our fundraising events. Designed to generate the vital dollars necessary to support our community work, the league has 14 fundraising events planned for the 2017–2018 year.
Mark your calendars for our first fundraising event of the year, Clue: A Whodunit Homecoming Fundraiser.
Thank you to all involved for an informative and interesting training!